I’m sure I am not the first one to tell you that you need a blog mission statement but you may need to hear it again. If you are anything like me, I heard it all the time and kept putting it off to the side. I’m telling you now, (as someone who finally took the time to do it) it is so important to have a blog mission statement because it drives your brand providing direction and purpose. It becomes a map that alerts you if you are veering off course and it provides boundaries to keep your brand unified and strong.
As a lifestyle blogger, I felt like I didn’t need a mission statement because the term “lifestyle blog” meant I could blog about whatever I wanted whenever I wanted -right? Well, actually wrong and that is a post for another time, but a lifestyle blog without direction is floundering and will struggle moving forward. just because you are a lifestyle blogger doesn’t mean you don’t need to define your focus and brand.
Today is the best day to get things done (unless it is not and then just pin this post for a good day) so take some time to sit down, write, reflect, and define!
CREATING A MISSION STATEMENT
STEP 1: WRITE IT OUT
STEP 2: CROSS IT OFF
STEP 3: COMBINE THINGS
STEP 4: FIND CONSISTENCY
STEP 5: FIND THAT OVER ALL FEEL & DIRECTION
I did this exercise and I wrote down that I am passionate about community, living abundantly, and living a creative lifestyle. To me that fits it all that I talk about. Not just the categories but the way I talk about each topic and each post. I want to encourage myself and others to be creative in their homes, in their clothing, and in their blogs (and just in anything they can create.) I want to encourage abundant life because Christ came to give us that – so cultivating thankfulness, taking care of our minds, hearts,and bodies, adventuring, and getting to know the Lord deeper fall under that. Community of course is all the people in my life – in the blog work and in my real world. I want my blog to be a safe place where people belong.
That’s it!! If you did all five steps you now have a mission statement for your blog! (YAY!) Like I said, this is more for you than anyone else. You don’t need to post it everywhere and make sure other people memorize you mission statement. You can if you want, but this is more to be a guideline for you and everything you ever post about, the bios you write, and the posts you make on social media.
Do you have a mission statement for your blog? How did you come up with it? Do you think they are important? How do you find direction for your blog? I would love to hear from you on your journey!! For more Blog Tips, click here!
Photo by: Stellar Propeller Studios