Why you Need a Mission Statement for you Blog & How to get it done Today

Why you Need a Mission Statement for you Blog/ Business & How to get it done Today

I’m sure I am not the first one to tell you that you need a blog mission statement but you may need to hear it again. If you are anything like me,  I heard it all the time and kept putting it off to the side. I’m telling you now, (as someone who finally took the time to do it) it is so important to have a blog mission statement because it drives your brand providing direction and purpose. It becomes a map that alerts you if you are veering off course and it provides boundaries to keep your brand unified and strong.

As a lifestyle blogger, I felt like I didn’t need a mission statement because the term “lifestyle blog” meant I could blog about whatever I wanted whenever I wanted -right? Well, actually wrong and that is a post for another time, but a lifestyle blog without direction is floundering and will struggle moving forward. just because you are a lifestyle blogger doesn’t mean you don’t need to define your focus and brand.

Today is the best day to get things done (unless it is not and then just pin this post for a good day) so take some time to sit down, write, reflect, and define!


Before you start, keep these things in mind:
– It doesn’t have to be perfect.
– You don’t need to display it everywhere (it is mostly for you.)



Grab a pen and a pad of paper and start writing a list of everything you currently blog about. I mean everything – all those blog exchanges and awards, posts about your cat, Instagram dumps, and everything else. Next make the list longer by adding everything you are passionate about and love.
There is no wrong answer here and you don’t need to limit yourself! Write down all the silly, serious, random things. This is your free time. You may have silly things like “pepperoni pizza” and “homemade lasagna” on this list and they may end up being duds OR they could inspire a series on Homemade Italian Cooking.



Now we are taking a pen to that long list (and I sure hope it was long because that means you were really thinking!) Cross of everything you either a) don’t want to blog about or b) don’t love or feel passionate about. You may have been blogging about things that other bloggers blogged about but you didn’t love doing. You may also have series you loved but are over it now (remember when I did Week’s End posts? Those got crossed off on my list.) On the other side of things, you may love knitting but feel like you wouldn’t love blogging about it. That is okay! Cross it off!



I hope your list got a lot shorter with that cross off and hopefully it revealed to you some of the things you are passionate about and could blog about! Look at your list again and start trying to combine things.


For example, “Share seasonal make-up routines,” “outfit posts,” and ” style tips” can all be combined into “Style & Beauty” (gasp, am I making categories by doing this?!!? Yes, my friend, you kinda are!) Don’t feel like you need to continue breaking everything down into it’s final category because we are not doing that now – we are making a mission statement! I just want to help you combine where you can.



Look at your list and see what is left. Do you have any categories or descriptions that just don’t make sense? Or fit with the others? They do not all need to be the same but if you have one that just feels far off, either cross it off or figure out how it can feel like part of your brand. For example if you listed all those Italian Foods and combined them under Italian Food but everything else you talk about is being healthy & active and it just feels weird to have that Italian passion, you can either cross it off or you can work it into the rest of your blog by providing natural & healthy Italian Food recipes. This is up to you! Either option will work as long as you are happy with the choice.


I used to have a million categories and no mission statement but it made my brand so unfocussed. I did this exercise and crossed off so much extra that I had been blogging about that wasn’t building my brand or moving forward. As a lifestyle blog I still had so many topics I wanted to cover but I wanted them to fit under one feel and direction. 



Seeing what you wrote down as you did the first four steps hopefully helped you see the direction you want to go with your blog. Take the time now to ask yourself some questions as you look at that list:


– Who is the audience I am trying to reach/ serve?
– What do the things left on this list say about me?
– How do I want people to feel when they are on my blog?
– What do I want them to do when they are on my blog?
– What do I want to communicate through the over all feel of my blog?


Try to create a couple sentences (or one run on sentence) that sums it all up.

I did this exercise and I wrote down that I am passionate about community, living abundantly, and living a creative lifestyle. To me that fits it all that I talk about. Not just the categories but the way I talk about each topic and each post. I want to encourage myself and others to be creative in their homes, in their clothing, and in their blogs (and just in anything they can create.) I want to encourage abundant life because Christ came to give us that – so cultivating thankfulness, taking care of our minds, hearts,and bodies, adventuring, and getting to know the Lord deeper fall under that. Community of course is all the people in my life – in the blog work and in my real world. I want my blog to be a safe place where people belong.

That’s it!! If you did all five steps you now have a mission statement for your blog! (YAY!) Like I said, this is more for you than anyone else. You don’t need to post it everywhere and make sure other people memorize you mission statement. You can if you want, but this is more to be a guideline for you and everything you ever post about, the bios you write, and the posts you make on social media.

Do you have a mission statement for your blog? How did you come up with it? Do you think they are important? How do you find direction for your blog? I would love to hear from you on your journey!! For more Blog Tips, click here!

Photo by: Stellar Propeller Studios



Author: Elizabeth Mayberry

  • This is something I really need to do! Thank you for laying it all out for us. I’m going to work on this today at some point!

    • Oak & Oats

      YAY! I am so proud of you!

  • I love the idea of a mission statement. As my blog has changed since I began, I feel like I need to revisit my statement. I also think in many ways it is a good idea to have a mission statement for your life. Otherwise, it is way too easy to simply float around without direction.

    • Oak & Oats

      So true! I love that. We need direction for life in general too! I love that! And yes, I think it is totally okay and wise to revise our statement over time!

  • I really love this. I’ve been working on trying to find a more solid “brand” for my blog, and stuff like mission statements has been something I’ve been mulling over. This is really helpful.

    • Oak & Oats

      I am so glad this was helpful! and I am really excited for you to define your brand !!

  • Wow! I loved this blog post. It was super informative & also very easy & upbeat to read. I love all the tips & tricks you provided. I think it is essential for every blogger to have direction and purpose. It keeps holds the blog (and the blogger) together when things are starting to go off the rails.

    I believe I have a mission statement for my blog, but as a new blogger I am still developing my purpose each & every day.

    – Juliet from http://www.thelittlejewelsoflife.com

    • Oak & Oats

      I am so glad that you were encouraged and inspired by this!!! You got this girl!!

  • These are great steps to finding a mission statement. Since we actually have a business with a product, it was one of the first things we did:

    “Encouraging and inspiring Christ-followers through hand-lettering and design, inviting you to share in our lives as we create daily reminders of grace.”

    It’s kind of vague on what we are going to blog about, but we knew going in that we were only going to blog about a limited number of topics (or categories).

    • Oak & Oats

      Yes! So true. I love that! It really is perfect and will help you stay focused! Mine is vague too but still creates direction!

  • I just stumbled upon your blog, and it is a great resource for newbie bloggers like me! Definitely trying this out!

    Stop by 🙂

    • Oak & Oats

      Yay! I am so excited for you! Let me know how it goes!

  • I love this! Remember when I rewrote my mission statement like a million times this summer, ha!

    • Oak & Oats

      Yes! So perfect!

  • I JUST created a mission statement for my blog:


    Honestly, it gave me a lot of clarity as to where my blog is and where I hope to go. For so long, I relied on trying to find the perfect tagline to sum up everything my blog was about, but it was just never enough!

  • amy

    beth, this is perfection (seriously).
    I often find myself making lists of ideas for blog posts, and then see how random they are (which can totally be ok – because it sparks inspiration). but i’ve realized over time, it’s OK to really start narrowing things down.
    i definitely plan to do this process this season to start 2016 off with a bang!

    • Oak & Oats

      Girl! I get it! and I still write super long lists and end up crossing off things that just no longer fit. It is okay not to always blog about all the things! I am so excited for you and the new direction and big bang exciting things of 2016!!! HAHAH!!! Love you girl!

  • I came across this at just the right time. I can’t wait to zone in on what I want with the blog. Thank you for sharing this wonderful advice!

    • Oak & Oats

      YAY! You’ve got this! I am so excited to see what you come up with!

  • Kylie Paulsen

    I am so thankful I came across this post. I would love to start a blog but have always shy’d away from it because I just don’t feel like I have anything to talk about. I saw this and and decided to try it out. I am now extremely excited to get a blog of my own started and have a mission statement completed. I love that their is a focus to what I want to do before even starting! Thank you so much for these helpful tips!

    • Oak & Oats


      Thanks so much for reading and commenting! I think you should totally start a blog and I think you will find out you have way more to say! I am so glad you tried this out and found a place to start! Please let me know where you blog so I can follow you and cheer you on!!!

  • This is so very helpful! And what I love about your tips is we can look around your blog and see how clearly they have worked because you have a great brand and it’s all such a perfect reflection of you – warm, creative and so helpful! Thanks for this. I mean really. You make me feel less alone. 🙂

    • Oak & Oats

      Elizabeth! Thanks so much for the sweet words! I am so glad you feel less alone – this is a community! Feel free to reach out if you have any questions or comments!! XOXO

  • I have been reading through your blog tips and they have really helped! I have just recently started my blog and…it was kind of all over the place. I now have a steady stream of thought and am a lot more focussed on my brand. Thankyou xx

    • Oak & Oats

      I am so excited that these tips are helpful for you! Yes, I started all over the place and keep refining to best reflect the mission of my blog! Good luck – you are doing great!

  • These are great tips Elizabeth! I am making my lists tonight and seeing where it takes me. Thank you so much for sharing this post with me on Facebook!

    • Oak & Oats

      Yay!! I am so glad! No problem! It too me awhile (obviously) to narrow everything down!!! I’m excited to see what you iron down!

  • This is fantastic! I had started on something like this, just less guided, but this is exactly what I was trying to do, and I think this going to really help me define everything better!

    • Oak & Oats

      I’m so glad that you found this helpful!!! You’ve got this!!!