I’m sure I am not the first one to tell you that you need a blog mission statement but you may need to hear it again. If you are anything like me, I heard it all the time and kept putting it off to the side. I’m telling you now, (as someone who finally took the time to do it) it is so important to have a blog mission statement because it drives your brand providing direction and purpose. It becomes a map that alerts you if you are veering off course and it provides boundaries to keep your brand unified and strong.
As a lifestyle blogger, I felt like I didn’t need a mission statement because the term “lifestyle blog” meant I could blog about whatever I wanted whenever I wanted -right? Well, actually wrong and that is a post for another time, but a lifestyle blog without direction is floundering and will struggle moving forward. just because you are a lifestyle blogger doesn’t mean you don’t need to define your focus and brand.
Today is the best day to get things done (unless it is not and then just pin this post for a good day) so take some time to sit down, write, reflect, and define!
CREATING A MISSION STATEMENT
STEP 1: WRITE IT OUT
STEP 2: CROSS IT OFF
STEP 3: COMBINE THINGS
STEP 4: FIND CONSISTENCY
STEP 5: FIND THAT OVER ALL FEEL & DIRECTION
I did this exercise and I wrote down that I am passionate about community, living abundantly, and living a creative lifestyle. To me that fits it all that I talk about. Not just the categories but the way I talk about each topic and each post. I want to encourage myself and others to be creative in their homes, in their clothing, and in their blogs (and just in anything they can create.) I want to encourage abundant life because Christ came to give us that – so cultivating thankfulness, taking care of our minds, hearts,and bodies, adventuring, and getting to know the Lord deeper fall under that. Community of course is all the people in my life – in the blog work and in my real world. I want my blog to be a safe place where people belong.
That’s it!! If you did all five steps you now have a mission statement for your blog! (YAY!) Like I said, this is more for you than anyone else. You don’t need to post it everywhere and make sure other people memorize you mission statement. You can if you want, but this is more to be a guideline for you and everything you ever post about, the bios you write, and the posts you make on social media.
Do you have a mission statement for your blog? How did you come up with it? Do you think they are important? How do you find direction for your blog? I would love to hear from you on your journey!! For more Blog Tips, click here!
Photo by: Stellar Propeller Studios
xoxo,elizabeth
I am so thankful I came across this post. I would love to start a blog but have always shy’d away from it because I just don’t feel like I have anything to talk about. I saw this and and decided to try it out. I am now extremely excited to get a blog of my own started and have a mission statement completed. I love that their is a focus to what I want to do before even starting! Thank you so much for these helpful tips!
Kylie!
Thanks so much for reading and commenting! I think you should totally start a blog and I think you will find out you have way more to say! I am so glad you tried this out and found a place to start! Please let me know where you blog so I can follow you and cheer you on!!!
This is so very helpful! And what I love about your tips is we can look around your blog and see how clearly they have worked because you have a great brand and it’s all such a perfect reflection of you – warm, creative and so helpful! Thanks for this. I mean really. You make me feel less alone. 🙂
Elizabeth! Thanks so much for the sweet words! I am so glad you feel less alone – this is a community! Feel free to reach out if you have any questions or comments!! XOXO
I have been reading through your blog tips and they have really helped! I have just recently started my blog and…it was kind of all over the place. I now have a steady stream of thought and am a lot more focussed on my brand. Thankyou xx
I am so excited that these tips are helpful for you! Yes, I started all over the place and keep refining to best reflect the mission of my blog! Good luck – you are doing great!
These are great tips Elizabeth! I am making my lists tonight and seeing where it takes me. Thank you so much for sharing this post with me on Facebook!
Yay!! I am so glad! No problem! It too me awhile (obviously) to narrow everything down!!! I’m excited to see what you iron down!
This is fantastic! I had started on something like this, just less guided, but this is exactly what I was trying to do, and I think this going to really help me define everything better!
I’m so glad that you found this helpful!!! You’ve got this!!!