Purchasing Advertising Space

How To & why to Purchase Advertising Space
I know that some of you are thinking about growing your readership through advertising OR have already tried some ad spaces and not felt like it was worth your money. I want to share with you why I invest in advertising packages and some tips that I have discovered along the way because I too have had some great experiences and some not so great ones. Purchasing advertising space is not necessary for a blog’s success but it can be really beneficial. Before you start rushing into the advertising world and buying all the ads, take some time organize your thoughts (and blog) before you dive in.  Here are 8 things to keep in mind when you decide to purchase advertising space.

read what is included

Always read what is included the advertising package and see if you think it is worth it. Different blogs offer different things and some packages may highlight you where other packages you don’t care that much about. For example, some blogs offer a giveaway as part of the package but if you don’t have a product to giveaway you might not want to pay for that space – you might thrive off of a package that let’s you guest post or includes you automatically in a group giveaway! Also, there are other options besides side bar ads,  if you have a product, look to be involved in giveaways and product reviews.

sponsor blogs you love

I highly encourage you to only sponsor with blogs you love because you love them for a reason! If you love them, other people probably do too and they will probably also love you because you love them and have a similar feel. Lots of mutual love here! But really, use your judgement. If you don’t read their blog why would their readership want to read your blog? What do you have in common?

Don’t Soley base it off numbers

Numbers tend to reflect engagement and reach but not always. Make sure you are also looking for community and participation (page views and comments). Some blogs have high numbers and great community involvement but others only have numbers with no comments. If a blog has community interaction they will be more likely to click on your link and if they click to comment they will probably click your blog if they are drawn to it.

look at current sponsors

Take some time to look at the sponsors they currently have – do they stick around? Have then been on the sidebar forever? Do they seem to interact with the blogger a lot? Or are the spots new every month? If people are sticking around they probably think there money is being well spent.

mix it up

You should have a mix of larger blogs and smaller blogs. Smaller blogs tend to offer more affordable packages and have more time to spend on you. Larger blogs offer a larger readership and better connections. Mix it up so that you are pulling readers from different areas!

stick around

It takes readers a while to recognize you and become a regular follower. Try out a couple months on a blog before you declare it a bust. ESPECIALLY if you are offering a shop or service. People may need to save up a couple months before they can buy your product but if they cannot find you again when they come back the next month you could lose them as a customer.

make a budget

You do not want to go crazy overboard with excitement on advertising so set a monthly budget that makes sense for you. For a couple months you may have several smaller spaces and then the next several months you pick your favorite one to invest on a larger advertising package. Spend wisely and track where your money is going.

decide if you want to offer advertising on your blog

It is a way for you to make new friends and it enables you to grow my blog. I put a lot of what I make back into my blog and with each sponsor that comes in, I have more to advertise on other blogs, spend on education and branding, and support other bloggers. You may even be able to offer “Ad Swaps” with bloggers who have similar stats to yours for essentially free advertising.Related: Creating a Blogging Income 

What has worked for you? What has not? Why or why don’t you look at advertising packages on blogs you love? 

xoxo, elizabeth

Author: Elizabeth Mayberry

  • When I finally decide to start my blog (really nervous) I probably won't start the whole ad space process for awhile. But these are great tips for when I finally stop being such a baby about it lol.

  • Great tips! Really gives me some food for thought.
    I had won ad spaces in a couple of giveaways, and it was awesome to win but they didn't really give me any traffic. I blame that more on me than on the ad space–I didn't pay to continue, and, as I don't have a shop or service, couldn't really contribute to a giveaway as well.
    If you can afford it, ad spaces seem like great fun, especially when the posting blog hosts a "sponsor feature."
    Thanks for the tips!

  • You give great advice! You know I've decided to avoid paying for sponsorships right now but it's not off the tables for later. I think the biggest key is to actually invest yourself personally, and not just financially, in other people's blogs. Without the community, what's the point?

  • I have been debating if I wanted to buy ad space as I've only really started getting serious about blogging often a few months ago. This advice is really great, thanks for sharing!

  • ahh! just found this post via a link on rivers and roads. so so good. i definitely want to share it with my readers.


  • Nicole 🙂 thanks for your sweet words! I am glad you found them helpful 🙂

  • This was super helpful! Thank you so much. I need to really set a budget and stick. I am afraid to make the jump into putting all that money into blogs. However, it is something I really need to look into.

    Thanks so much for this.
    xo. Kailagh

  • Kailagh!! I am so glad this helped you! I know it is crazy weird! Like the first time I spent money on a blog I was like "what the heck am I doing?!" lol. but I realized this is my art and this is my hobby – just like any artist buys paints, i buy blog designs and just like any hobby requires investment (storage, games, wood) my investment is advertising! Feel free to email me when ever you need something! I am looking into creating a blogging resource here soon!

  • Kendra Castillo

    Great advice once again!

  • This is wonderful advice! I discovered your post through A Harvest of Blessing's post about sponsorships and I am glad I did. I have spent a lot of time reading though your posts, but I had missed this one. At what point did you start doing paid sponsorships on your blog? Right now I only do swaps and it is working good (I don't really think I have enough followers to be worth paid sponsorships right now).

  • Paige,
    I started doing ads when passionfruit started! I did some swaps and a couple cheaper paid ones. Then, as I grew I increased the prices. I took away free swaps (because they were so hard for me to keep track of) and introduced a $3 ad. I keep taking to my sponsors, watching how fast things get filled up,and determining prices accordingly. I say, start small! and work your way up! Also, I HIGHLY recommend Passionfruit! They are so great to work with and they take care of EVERYTHING for you!!

  • So I actually started paid spots right when I started! My first feature ad was like five bucks. and then 3 for a medium and the small was free 🙂 I think when you start offering paid spots it looks to your readers like you take you space, you blog, and your time seriously. you don't just give everything away for free… you value your work! My personal advice is to add some paid spots. it might take people awhile to start buying them but it reflects to others you are serious about blogging and growing!!

  • I am so excited for you! And heck, it is okay to start small – everyone starts there!!! and for sure, Discus is my FAV.

    Thanks Carrie!! You are so sweet and I am honestly so proud of all the work you are doing on your blog! it is HUGE to make blogging a full time job and I am so excited for you! XOXO

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  • This is great information and advice! Thank you!

  • You are so welcome!

  • Beth, thanks for sharing this with me on the peony project:) I love your blog it series and have learned so much from you! <3

  • I am so glad Daisy! It is a joy to share what I have learned along my journey!

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  • I've been contemplating buying ad space lately. With most people viewing blogs on mobile devices these days, the side bar space is rarely seen. Thanks for your thoughts on the subject!

  • Yeah! That is totally something to start thinking about. I still never check blogs on my phone but I think that is because I am old school 🙂

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