I know that some of you are thinking about growing your readership through advertising OR have already tried some ad spaces and not felt like it was worth your money. I want to share with you why I invest in advertising packages and some tips that I have discovered along the way because I too have had some great experiences and some not so great ones. Purchasing advertising space is not necessary for a blog’s success but it can be really beneficial. Before you start rushing into the advertising world and buying all the ads, take some time organize your thoughts (and blog) before you dive in. Here are 8 things to keep in mind when you decide to purchase advertising space.
read what is included
Always read what is included the advertising package and see if you think it is worth it. Different blogs offer different things and some packages may highlight you where other packages you don’t care that much about. For example, some blogs offer a giveaway as part of the package but if you don’t have a product to giveaway you might not want to pay for that space – you might thrive off of a package that let’s you guest post or includes you automatically in a group giveaway! Also, there are other options besides side bar ads, if you have a product, look to be involved in giveaways and product reviews.
sponsor blogs you love
I highly encourage you to only sponsor with blogs you love because you love them for a reason! If you love them, other people probably do too and they will probably also love you because you love them and have a similar feel. Lots of mutual love here! But really, use your judgement. If you don’t read their blog why would their readership want to read your blog? What do you have in common?
Don’t Soley base it off numbers
Numbers tend to reflect engagement and reach but not always. Make sure you are also looking for community and participation (page views and comments). Some blogs have high numbers and great community involvement but others only have numbers with no comments. If a blog has community interaction they will be more likely to click on your link and if they click to comment they will probably click your blog if they are drawn to it.
look at current sponsors
Take some time to look at the sponsors they currently have – do they stick around? Have then been on the sidebar forever? Do they seem to interact with the blogger a lot? Or are the spots new every month? If people are sticking around they probably think there money is being well spent.
mix it up
You should have a mix of larger blogs and smaller blogs. Smaller blogs tend to offer more affordable packages and have more time to spend on you. Larger blogs offer a larger readership and better connections. Mix it up so that you are pulling readers from different areas!
It takes readers a while to recognize you and become a regular follower. Try out a couple months on a blog before you declare it a bust. ESPECIALLY if you are offering a shop or service. People may need to save up a couple months before they can buy your product but if they cannot find you again when they come back the next month you could lose them as a customer.
make a budget
You do not want to go crazy overboard with excitement on advertising so set a monthly budget that makes sense for you. For a couple months you may have several smaller spaces and then the next several months you pick your favorite one to invest on a larger advertising package. Spend wisely and track where your money is going.
decide if you want to offer advertising on your blog
It is a way for you to make new friends and it enables you to grow my blog. I put a lot of what I make back into my blog and with each sponsor that comes in, I have more to advertise on other blogs, spend on education and branding, and support other bloggers. You may even be able to offer “Ad Swaps” with bloggers who have similar stats to yours for essentially free advertising.Related: Creating a Blogging Income
What has worked for you? What has not? Why or why don’t you look at advertising packages on blogs you love?