How to Create a Blogging Income

If you are wanting to make money as a blogger you need to read this now! There are so many resources, tips, and tricks! You can make money doing what you love.... so exciting to create a blogging income!! Hello dear friends! Are you ready for a long-ish post?! Today I will be sharing with you some of the ways that you can earn money from blogging. It is pretty much the holy grail of blogging in the blogging community and outside of it! I don’t know how many people ask me if I make any money blogging when they find out that I like to blog and make time for it! We all would love to make money doing what we love and blogging does provide a way to do that. It is not easy, but it is possible.

When I started blogging four years ago, I never knew any of this. All of this is a result of learning, searching, asking questions, working hard, and dreaming big! Don’t be afraid to dream high, set goals, and reach out. You CAN make money by doing what you love to do if you want to put the effort into it! I am going to highlight the four largest ways to make money on your blog and I’ll even be sharing a lot of things that have worked for me over the years. Are you ready? Let’s go!

SPONSORSHIP PACKAGES/ SIDEBAR ADS

This one might be the money maker that is most recognized by you. Most blogs have a way for smaller etsy shops and other bloggers to pay for advertising on their blog! I used to have one where sponsors could pay to sit on my sidebar or below my posts.  I don’t do that any more but it is still an option.

The great thing about sidebar ads and sponsorship packages is that they grow with you. You can start your prices low and as you grow your readership, they grow with you! If you are just dipping your toes into monetizing your blog, I encouraged you to start offering personal sponsorship packages. It has not only made me some money but it has connected me with a lot of other great blog friends! Adproval helps you set it up so that you don’t have to deal with remembering everything but you can do it manually too.

AFFILIATE BRANDS

These are companies that you work with to promote their brand. The main idea is that you sign up to work with a company, you place a banner on your side bar and/or link to them in your posts and you get a certain parentage of anyone who uses that link to buy something.

To me these are ONLY profitable if they are companies that you actually love and would talk about even if you were not getting paid. For example, I am an affiliate of Chacos, Minted, ThredUp, and Fotostrap. Most affiliate programs are run through larger affiliate programs but some are just run by the shop itself (like Fotostrap.)

The best way to become an affiliate is to go to the website of the brand you love and scroll to the bottom to find “affiliates.” You can also google that company followed by “affiliate program.” That page will show you how they do their affiliate program. Here are some of the larger affiliate marketing programs. I have had the most success with the top two because most of the brands I love use those ones!

1. Link Share
2. Share A Sale
3. Amazon
4. RewardStyle

OR

There are also some companies that put ads on your blog and you get paid per click (instead of with purchases). The most common ones that I know who do that are:

4. Google Adsense 
5. Today’s Mama

SPONSORED POSTS WITH AD NETWORKS

Ad Networks are companies that work with bigger brands and connect them with you. If you have seen a sponsored post on my blog, about half of them have come through an ad network. I truly love these type of programs because they present to you the opportunities they have and you can chose which ones you want to apply to! This helps with maintaining authenticity and creating opportunities to work with some of your favorite larger brands! It is a wonderful way to start getting into sponsored posts and the swing of thingsbecause you work with a contact who helps you get everything set for the brand!

1. Pollinate Media
2. Clever Girls Collective
3. Linqia
4. Collectivly 
5. Izea
6. Activate by Bloglovin’
7. Weave Made Media
8. Blog Her
9. I Sway 
10. BoostInsider

SPONSORED POSTS

Joining Ad Networks is a great way to get into the swing of sponsored posts but do you have to always go through them? The answer is no! What about all those brands who email you wanting you to blog about their product or ask you your rates. It is great to have a media kit to send there way when a brand reaches out to you. What is a media kit? A media kit is a pdf (one or two pages) that highlights your brand and lays out your prices.

If you are making a media kit for your blog, here are things to include:

1. Bio & Photo (Pick a freindly & engaging photo)
2.  Social Media numbers & Blog pageviews (I would use Goggle Analytics for this)
3. Photos that are examples of your brand photography & photography style
4. Prices laid out for sponsored posts. ( You can do a couple varrieties  for this like – Instagram post, Product Placement, Fully Syndicated blog post with social shares)
5. Brands you’ve worked with in the past (if you want but I think the pictures speak louder)

Once you send over your media kit continue following up with them and invoice them (you can do that through Paypal) for the price of the post they picked. Be professional, organized, and engaged! I always include a fun pitch (an idea for what the post would look like on my blog) when I reply back with my media kit so that they can imagine and get excited about the post too!

TALENTS & SKILLS

Did you know that the limits are truly endless when it comes to monetizing your blog?! You have skills and talents that you can bring into your blog and share with the world. This is the exciting part. Dream away little ones and take time looking at your skills! Many of the “biggest” bloggers who make a full time income off their blog have other streams of income. Think A Beautiful Mess – they have books, apps, e-courses, and even a mail subscription. Others have graphic design business, etsy shops, and conferences or get- togethers.  I heard once to always have multiple streams of  income. It is good to mix and match just in case one or more streams is slower for a season. Here are some ideas to get you thinking but really, the sky is yours:

1. Write a book (or an e-book)
2. Create an E-Course
3. Sell something on Etsy
4. Set up a graphic design business
5. Host a conference or event
6. Speak at a conference or event
7. Create a membership program
8. Teach a live class

FINAL THOUGHTS

BE PATIENT
Making money does not happen over night and it takes a lot of time and hard work to make a steady income on your blog. I started blogging June 2010 and wasn’t able to move to full time until June of 2016. I wasn’t trying to monetize for the first years but I have still been putting a lot of time & effort into this space to get it to where I am today. Just because it is hard does not mean that you shouldn’t try. You should try, you should dream, and you should challenge yourself! (and just because it took me 6 years does not mean it will take you that long 😉 )

 

TRY NEW THINGS
It is easy to keep doing what you always do but you might find that you have skills you never imagined. Do you want to open an etsy shop? Try your hand at sewing, card making, wooden crafts, or design. Do you dream of designing blogs? Why not take a graphic design class and start practicing on your own blog. Everything that we learn and do helps shape us! One of my all time ever blog posts is from Emma of A Beautiful Mess when she shares about changing dreams. She is very candid about all the “failures” that she experienced before she and Elsie came together and found their sweet spot. It takes time, years, and passion but you will only come out the other end stronger!

 

OVERCOME
Did you know that it is crazy doing what you are doing?! It’s true! You are an entrepreneur – working to build a brand & a thriving business! There is a lot working against you and most people think that blogging full time is a joke. Most bloggers never make money (it’s true!) I think there are several reasons for this: 1) They never wanted to make money of their blog – it was more of a journal for them. 2) They were too scared to try to make money or put in the effort. and 3) They didn’t have a strong WHY. They wanted to blog to get rich quick and they gave up when that was not the case. If you have a strong why, if you blog even when you don’t get paid, if you challenge yourself to stretch, grow, learn, and be better, if you strive to create a space you are proud of, and if you are confident about the value that you offer to brands, you’ll make it!  You are an overcomer!

 

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xoxo, elizabeth

Author: Oak & Oats

  • ashley

    Wonderful post today! <3 I need to look into a few of these websites. Just have to make sure I am ready for all that!

    • You do not have to so it all at once! You can start small and add as you wish 🙂

  • ashley

    Wonderful post today! <3 I need to look into a few of these websites. Just have to make sure I am ready for all that!

  • Interesting! It’s just finding the time to look into all of these! I still haven’t hopped on the ad swap bandwagon – I find I NEVER click on peoples ads so I don’t know how beneficial they would be?! But, I know everyone has a different reason why they blog, and for some – the money making is a huge incentive! Enlightening post, I know this will benefit so many!

    • HAHA! For sure. I click on ones that I am attracted too but even if that is not what you are into, there is other stuff that you can do!

  • Interesting! It's just finding the time to look into all of these! I still haven't hopped on the ad swap bandwagon – I find I NEVER click on peoples ads so I don't know how beneficial they would be?! But, I know everyone has a different reason why they blog, and for some – the money making is a huge incentive! Enlightening post, I know this will benefit so many!

  • So glad to have this information. Thanks!

  • So glad to have this information. Thanks!

  • Wow, thank you so much for the helpful information! There were sites I’ve never even heard of. I’m really excited to see where I can go with this 🙂

  • Wow, thank you so much for the helpful information! There were sites I've never even heard of. I'm really excited to see where I can go with this 🙂

  • Excellent post!

  • Excellent post!

  • Love this post & love YOU! <3

    • Ummm. Thanks for the sweetest words ever!

      • No, seriously. I don’t remember how I happened to find Oak and Oats, but I am so thankful (and beyond blessed) that I did! <3

  • Love this post & love YOU! <3

  • Ummm. Thanks for the sweetest words ever!

  • Thank you! I hope it is helpful!

  • Yes! Be excited – I hope they are helpful!

  • You do not have to so it all at once! You can start small and add as you wish 🙂

  • HAHA! For sure. I click on ones that I am attracted too but even if that is not what you are into, there is other stuff that you can do!

  • You are so welcome! I hope it is helpful!

  • This is such a great series, and a great post!

  • Kendall Ashley

    This is such a great series, and a great post!

  • this is such good stuff, beth! i’m doing the aloha campaign with pollinate and felt like i “arrived” as a blogger when i landed it! haha….but yes, these are awesome tips, and you’re so right…it takes a lot of time and a lot of work!

  • this is such good stuff, beth! i'm doing the aloha campaign with pollinate and felt like i "arrived" as a blogger when i landed it! haha….but yes, these are awesome tips, and you're so right…it takes a lot of time and a lot of work!

  • No, seriously. I don't remember how I happened to find Oak and Oats, but I am so thankful (and beyond blessed) that I did! <3

  • This is great! I am hoping to turn my blog into a career someday. The most important thing to keep in mind is to stay true to yourself and the mission of your blog. I’ve seen a lot of people “sell out” when they try to make money with their blog. I’m learning to be picky about who I’ll do a sponsored post for, or who I will allow to have ads on my site.

    • Oh so very important! That is why I love the ad networks where you can CHOSE what you want to apply for and never get stuck blogging about something that is unauthentic!

  • This is great! I am hoping to turn my blog into a career someday. The most important thing to keep in mind is to stay true to yourself and the mission of your blog. I've seen a lot of people "sell out" when they try to make money with their blog. I'm learning to be picky about who I'll do a sponsored post for, or who I will allow to have ads on my site.

  • Oh so very important! That is why I love the ad networks where you can CHOSE what you want to apply for and never get stuck blogging about something that is unauthentic!

  • I love this Beth! I needed to read this today! Thank you 🙂

  • I love this Beth! I needed to read this today! Thank you 🙂

  • Such good stuff, Beth! I love that you covered so much!

  • Such good stuff, Beth! I love that you covered so much!

  • Your posts are always so helpful. Thanks for sharing your tips! On a side note…I’m now into book 4 of Harry Potter and even did a bump post last week where my outfit was unintentionally Harry Potter themed. Haha. So thanks to you for getting me hooked! 🙂

    • Thanks Allison! I hope they are! I just love sharing what I have learned!!

      AND that is so awesome!!! I love that you are enjoying the books 🙂 Eeeps!

  • Your posts are always so helpful. Thanks for sharing your tips! On a side note…I'm now into book 4 of Harry Potter and even did a bump post last week where my outfit was unintentionally Harry Potter themed. Haha. So thanks to you for getting me hooked! 🙂

  • Thanks Allison! I hope they are! I just love sharing what I have learned!!

    AND that is so awesome!!! I love that you are enjoying the books 🙂 Eeeps!

  • Thanks! I tried to talk about everything I know!

  • I hope you were encouraged!

  • I am glad that it was an encouragement!

  • Olivia Shaw

    These are great tips! Thanks for sharing!

    Olivia (www.vickiandlivi.com)

  • Olivia Shaw

    These are great tips! Thanks for sharing!

    Olivia (www.vickiandlivi.com)

  • “But just because it is hard does not mean that you shouldn’t try. You should try, you should dream, and you should challenge yourself!” Best thing to read this morning. Thanks for all the great tips!

    • I am glad it was an encouragement to you! I know that most blogs fizzle out before they build their brand and make money but I think that stats shouldn’t stop us! Be brave today!

  • "But just because it is hard does not mean that you shouldn't try. You should try, you should dream, and you should challenge yourself!" Best thing to read this morning. Thanks for all the great tips!

  • I am glad it was an encouragement to you! I know that most blogs fizzle out before they build their brand and make money but I think that stats shouldn't stop us! Be brave today!

  • I am glad you found them to be helpful!!!

  • Thanks for these! So helpful to have a lot of ideas in one place

  • Thanks for these! So helpful to have a lot of ideas in one place

  • Glad to be of help!

  • Kati Butler

    Thanks so much for sharing! Super helpful.

  • Kati Butler

    Thanks so much for sharing! Super helpful.

  • I hope that is it helpful!

  • So helpful girl, thank you!!!

  • So helpful girl, thank you!!!

  • Cassie! I am so glad that this is helpful!

  • A.

    What do you know about the likeit pages?? Do these particular bloggers get paid every time one uses the likeit link? (Mostly the fashion bloggers use this)

    • YES! It is with Reward Style. You have to be invited – I think they target fashion bloggers and they can share instagram pics with their outfits and if people make a purchase they get some of the commission.

  • Amanda

    What do you know about the likeit pages?? Do these particular bloggers get paid every time one uses the likeit link? (Mostly the fashion bloggers use this)

  • YES! It is with Reward Style. You have to be invited – I think they target fashion bloggers and they can share instagram pics with their outfits and if people make a purchase they get some of the commission.

  • Great post! 😀

  • Great post! 😀

  • Thanks! I hope you found it to be helpful!

  • Love all the tips Beth!

  • Love all the tips Beth!

  • Thanks

  • Thanks Kendall! I hope it inspires you!

  • I totally get it!!!! I freaked out about it too!

  • great post dear! it can be quite overwhelming to think about how to get started – thanks for laying it out so well 😉

    • I hope that it helps! Do not get overwhelmed and just do one thing at a time 🙂

  • great post dear! it can be quite overwhelming to think about how to get started – thanks for laying it out so well 😉

  • I hope that it helps! Do not get overwhelmed and just do one thing at a time 🙂

  • Saving this one for later! Great tips.

    • I am glad that you are bookmarking this! You don’t need to do everything at once but you can work through a couple things at a time!

  • Saving this one for later! Great tips.

  • I am glad that you are bookmarking this! You don't need to do everything at once but you can work through a couple things at a time!

  • Thank you! This is a great post!

  • Thank you! This is a great post!

  • I hope that you find it helpful!

  • So helpful! Thank you:)

    • You are so welcome! Let me know if you ever have any further questions or comments!

  • So helpful! Thank you:)

  • You are so welcome! Let me know if you ever have any further questions or comments!

  • This was sooo helpful! I’ve been looking for some new ways to earn a little extra, especially in 2015. I really want to start looking into doing sponsors, but I’m not sure I have enough viewers to do that. Do you have a post or any tips for getting started with sponsors?

    • Steph! You totally should. I have actually not written a post yet on starting the process (good idea) I work on writing the post and you work on starting that on your blog! I also encourage the ad networks!

      • Thank you so much. I love your blog btw 🙂 I’m working on the ad networks this week actually, I’ve aready started with influenster, blog her, brand backer and massive sway. All amazing places! I can’t wait to get started!

        • oh YAY! Let me know how they go 🙂 Pollinate, Clever Girls, and Linqia are my favorites!

  • This was sooo helpful! I've been looking for some new ways to earn a little extra, especially in 2015. I really want to start looking into doing sponsors, but I'm not sure I have enough viewers to do that. Do you have a post or any tips for getting started with sponsors?

  • Steph! You totally should. I have actually not written a post yet on starting the process (good idea) I work on writing the post and you work on starting that on your blog! I also encourage the ad networks!

  • Thank you so much. I love your blog btw 🙂 I'm working on the ad networks this week actually, I've aready started with influenster, blog her, brand backer and massive sway. All amazing places! I can't wait to get started!

  • oh YAY! Let me know how they go 🙂 Pollinate, Clever Girls, and Linqia are my favorites!

  • This is a great one, Beth! You did all the work for the reader! 🙂

  • This is a great one, Beth! You did all the work for the reader! 🙂

  • I just found this on Anna’s link-up! Truly excellent + impressive resources here. I’ll be sharing this on Twitter tomorrow!

  • I just found this on Anna's link-up! Truly excellent + impressive resources here. I'll be sharing this on Twitter tomorrow!

  • Hey Beth!
    So, I do have a few questions…. is there a way to set up almost like a donation fund with Passionfruit (or adproval)? I want to offer sponsorship packages, but I am so new and small, that I don’t think people would feel like it’d be worth it at this point, but I could set up donations, so like people from my church or my family could give….is that a thing? haha.

    Also, thank you!

    • Kristin,
      Good Morning! I think that is a super fun idea! I would still set up the spaces with Passionfruit or Adproval because they take care of all the html and set up and time periods and such! You would then just explain where the funds are going in each package and once you get paid through PayPal, you would send them each toward the charity of choice!

      You could do a charity package and a free swap. That way you can swap advertising with others who are in the same boat as you.

      Also, don’t feel bad to charge $1 or $2 for a package. We all start somewhere and work up. I have been using Passionfruit for 3 years and I have continued to change and mold my packages!

  • Hey Beth!
    So, I do have a few questions…. is there a way to set up almost like a donation fund with Passionfruit (or adproval)? I want to offer sponsorship packages, but I am so new and small, that I don't think people would feel like it'd be worth it at this point, but I could set up donations, so like people from my church or my family could give….is that a thing? haha.

    Also, thank you!

  • I am so glad all of this in one place was helpful for you!

  • Thank you!

  • Kristin,
    Good Morning! I think that is a super fun idea! I would still set up the spaces with Passionfruit or Adproval because they take care of all the html and set up and time periods and such! You would then just explain where the funds are going in each package and once you get paid through PayPal, you would send them each toward the charity of choice!

    You could do a charity package and a free swap. That way you can swap advertising with others who are in the same boat as you.

    Also, don't feel bad to charge $1 or $2 for a package. We all start somewhere and work up. I have been using Passionfruit for 3 years and I have continued to change and mold my packages!

  • This post really got my wheels turning! Thanks for the great ideas!

    • Oak & Oats

      I am so glad you were encouraged and inspired!!! You got this!!

  • Thanks for the tips! Just to let you know, your link to the sidebar sponsor page is out of date 🙂

  • Lots of great information here. Thank you!

    Now… Time to do some active research (and implementation). 🙂

    • Oak & Oats

      Yes! You’ve got this girl!!

  • This was really helpful! Thank you so much for this information! 🙂

    • Oak & Oats

      I am so glad you were encouraged!!! You’ve got this!

  • It looks like this post is from a couple of years ago, but I bet most of this, if not all, is still super relevant! I can’t wait to try it out. this will take time for me though. I am just starting out. so much to learn! Thank you for the post!

    • Oak & Oats

      YES! YAY! I do try to keep it updated and so it is totally still relevant!!

  • Yes, I was researching a few last night! This is super helpful! Thank you so much!!!

  • Thanks for all the info! I have been blogging for about 5 months now, and there have been ups and downs. I am starting to really get serious about making money, and this was really helpful.

    • Oak & Oats

      Oh yay! You got this! It is a lot of hard work but it is totally doable! I wish you all the best! Feel free to reach out with any questions you may have!!

  • Thank you for sharing your lists of companies you use or have used, there are so many options out there to choose from when you are just starting out it is very helpful when you can find someone with experience who is willing to share what has worked for them. I found this post to be very helpful and easy to understand and that is not always the case I have learned. Thank you again, The Broke Dad

    • Oak & Oats

      I am so glad this is helpful for you! Please let me know if you have any other questions! I love chatting about this kind of stuff!!